I joined the design team for Tecfidera, a medication for multiple sclerosis (MS), after it launched. My work focused on evolving the brand for DTC and HCPs. The launch campaign transitioned to a fully branded campaign by refreshing the original creative to include a more diverse group of MS patients.
Website Design
I overhauled Tecfidera’s entire website by refreshing older content to match the updated campaign, thereby creative a cohesive website. We were asked to match style with other Biogen brands, and added Omnichannel content throughout the site. I also designed a video page to house additional content that we created such as patient testimonials and partnering with Reimagine Myself.
Facebook and Youtube
Biogen wanted a broader social and online presence. I created branding for Facebook and Youtube profiles, and created responsive layout designs to work on mobile, desktop, tablet and television. Working across multiple displays and using the same imagery resulted in troubleshooting with the team and clients. Ultimately, we found happy middle grounds to put the best design out for the public.
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Trail Map
For our patients, I helped develop a 2D trail map design that aligns with the existing imagery heavy pieces. This informs patients on the process to begin and continue on Tecfidera.
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Onboarding Kit
Working with our production team, I designed the Onboarding Kit for new patients. The highlight while meeting compliance regulations was a phone stand/card holder.
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Brochure
I also updated our brochure. The new design is self contained and housed all of latest Tefidera information.
Your MS Application
Working with app developers we created TecTrack App. It helps ensure patients remember to take Tecfierda, and tracks their treatment. It also includes helpful treatment tips and information that are updated regularly. For TecTrack I created the logo and in app branding utilizing a softer palette.