Reimagine Myself is a resource for people living with relapsing multiple sclerosis. Stories, ideas and inspiration are shared by ambassadors to build a community for patients and their families. Reimagine Myself was created and sponsored by Tecfidera and Biogen. As a lead designer on the extension brand I brought significant design ideas to the refreshed branding of Reimagine Myself and created a majority of brand assets with my team, using my extensive knowledge of Tecfidera design campaign.
The Home of Reimagine Myself
The Reimagine Myself website is the central hub for information. It hosts patient and ambassador stories, lessons, event schedule and more. We wanted the design of the website to be calming and easy to navigate. We created paper and watercolor textures and treatments throughout the brand. The homepage utilized tiles to direct people to bios, videos and ambassador write ups. It also connected back to the Tecfidera site for those who wanted to learn more about our ambassadors’ treatments. We created custom icons and graphics to match the soft and gentle atmosphere of the site.
Launch
Our launch was influenced primarily by our celebrity ambassadors: Actress Jamie-Lynn Sigler, Chef Ben Ford and Host/Stylist Jeannie Mai. We created a CRM email program and created banners for online and social media ads and posts.
L.A. Event and Shoot
One event for Reimagine Myself scheduled in L.A. was also a wonderful chance to capture content to be used across our platforms. We spoke with Jamie-Lynn and her doctor about her relationship with the brand and its efficacy, as seen below.
Snapchat Filter
We also developed L.A. event specific geo-filters, matching our branding with event specifics.
Live Events
Our branding continued through to multiple events and announcements. At each event we gained new tips, stories and content to enhance the site and resources for patients and families.
