Zoetis Brands
Zoetis, Apoquel, Simparica, Sileo and Cytopoint are my favorite brands to work on because I got to work with animals and for their owners. The imagery and styles we developed were a joyful and collaborative across print and digital spaces. Each brand had its own style and messaging and needed to link back to Zoetis’s prime objective, the care of pets.
Simparica Website
The design on Simparica’s website merges the different campaigns and messaging from around the brand. Through redesigning assets and creating a clear flow of information the success of the site exceeded expectations.
Online banner ads drove to the new site, boosting views. The different campaigns grabbed attention of viewers and highlighted the different facets of Simparica and its flea and tick protection.
Social media content was also created across all Zoetis brands. Each has its own style and energy. We showed off campaign messaging and specially illustrated styles and fun holiday pets.
Apoquel Website - Questionnaire
Apoquel needed to update their site with current graphics, images and a new functionality with the K9 Questionnaire. Working with the development team the site acquired significant data to help viewers and the design made it easy to follow and utilize.
