Leo Atopic Dermatitis European Union Conference
The challenge set forth for the conference was to have people interact with our entire booth. My team decided our idea should be two fold, both functionally and conceptually driven. For the functionality driven section, we had a series of augmented reality (AR) stations participants interacted with, including a table top display, video and animations screens, interactive panels and wall displays, and tablet stations. The concept was a mission in which the participant becomes the detective and uncovers information about atopic dermatitis.
Digital and Print posters
To draw people to our booth, large digital and print posters were displayed around the conference and the outer sections of our booth.
Conference Video
Our video teases what a participant could uncover at our booth and asked them to join the investigation. The video was purposefully vague and mysterious to draw onlookers into the booth.
Interactive AR Panels
Once in the booth our conference sleuths would provide the link for participants to download the AR application. They would then be able to interact with multiple displays and uncover clues. The detective theme seen throughout uses a magnifying glass, case files, thumbprints while addressing the skin inflammation.
Conference IVA
For a deeper dive into Atopic Dermatitis, we created interactive virtual aid (IVA) to be displayed at tablet stations. The IVA brings all of the clues and assets together in one location giving the complete mission to the participant.
