Xtandi is a specialty pharmacy prescription medicine that can slow advanced prostate cancer progression.
This brand had a masculine approach and the campaign introduced the beginnings of the brand style. The main imagery was active but not overexerting featuring activities such as fishing, gardening and woodworking. A weathered gritty feel accompanied with wood and rough paper textures paired with our imagery. I used this style with our DTC and HCP print and digital projects.
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Starter Kit
The brand starter kit includes a branded case, brochure, medication tracker, magnet, special pharmacy insert and “Getting Started” DVD. Each piece was designed to coincide together.
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Magazine Wrap
For our print campaign in Time and People magazines, we were also able to create an unbranded cover wrap. The unbranded space required a monochromatic palette due to other brand colors while maintaining an Xtandi feel.
Xtandi Print Projects
Brochure
Getting Started Tearpad
Conversion Pamphlet
Support Solutions Flyer
Xtandi Application
The Xtandi application was originally only used in conference settings and then expanded to HCP offices. It utilized simple animation sequences and interactive graphics to learn more about Xtandi and our branded resources.
Xtandi Website
The Xtandi website needed to be updated by pulling from the new designs, textures and campaign imagery. Before true responsive web design, sites used a step stone approach to account for the in between tablet sizes. Working with developers the interaction for all sizes could be met with creative solves for different problems. For example, stacking uneven items and the difference between portrait and landscape modes on a tablet. For uneven items, new assets were created and sizing and line breaks were manually altered. The different tablet orientations would result in different website views, landscape appearing similar to desktop and portrait mode having its own layout and assets.
Digital Display Ad
The Digital Display Ad was shown in doctors offices and specialty offices. Branding for this display needed to be limited to logo, name and brand colors. Additional assets such as textures and copy were not allowed due to the offices they occupied. Because of this setback our call to action became our focus. Including an unbranded brochure cover gave us the coverage to have an Xtandi piece in the office as well as driving people to the website while they waited.